Email marketing has been around forever and plays a crucial role in digital marketing. It is a direct and effective way to increase your leads, nurturing them, and turning them into customers, consistently gaining popularity over all other marketing channels.
What Is Email Marketing?
Email marketing is an effective digital marketing technique of sending emails to prospects and customers. If done right, email marketing can help you to convert prospects into customers and turn one-time buyers into loyal and followers.
The Importance of Email Marketing
But now the big question, why you need email marketing? If you are aware of email marketing, then you definitely should know how it would help your business. Let’s find out how email marketing is a great tool.
Despite plenty of social media usage in trend and unsolicited spam email, email always remains one of the effective ways to drive traffic to your website and nurture leads. It helps increase customer trust.
There are various reasons you should use email marketing as a priority to gain benefits for your business growth. Check out the top three benefits of email marketing as follows:
Email is the #1 communication channel
Did you know that 99% of consumers regularly check their email? But its’s not same for other social media or communication channel.
You own your list
On any social media platform, your account gets suspended or deleted without any prior notice. However, for email marketing, you own your email list, and no one can take those leads away from those leads from you.
Email converts better
As per a survey, it’s found that products marketed through email spend 138% more than those who do not get those regular offers. Email marketing has a better ROI. It’s 4400%, and it’s huge! And now you might be thinking if social media converts even better, you have to think again. The average order value is three times more than other social media platforms.
How to proceed with email marketing?
Thinking, how to get started with email marketing? Email marketing consists of several things, but that does not mean it is difficult to understand. Here is how you can proceed with it!
You start with your lists
You can make use of online tools! It has made it super easy to start collecting leads right away, even without an email marketing service, with online free tools.
With online email marketing tools, you can begin building your email list and even begins reaching out to leads, while keeping it stored safely inside your dashboard. Then, when you are ready!
You add an email service provider
There are a ton of them out there, but you can go with guesswork and choose the right one for you and your goals.
After these steps, it’s just easy as you can create a list, and you’re messaging to reach your audience and connect with them. Plus, you’ll able to set up some automation in your email service that will make things easier and quicker.
If you’ve been ignoring email marketing, it’s time to rethink your strategy. Today email marketing is delivering huge returns for marketers for new businesses. But that doesn’t mean it has to be complicated.
Just keep in mind that you are a guest in the inboxes of your subscribers. Your emails are a click away from losing interest forever. So deliver polite, respectable, and best value.