It is the third time in 2019, Google September 2019 Core Update that Google came up with the global update to its core algorithm. The update this time was-keeping with the tradition established by its predecessor in June- announced officially by Google. It came with the ranking update on the 24th of September 2019. It is updated globally, meaning that it covers all markets and search indexes, as it includes alterations to the core of Google algorithm.
Here’s the complete guide to the latest news and analysis of the Google September 2019 Core Update. If are also affected by the Google Update, you can get a website audit from our Digital Strategies Group consultants:
What are Google “core” updates?
Google constantly work for the update. Google defined the massive scope of its update frequency. Last year, Google made 3,200 changes to its search system that means that you can expect a few daily updates. Most of these, though, are granular changes targeting particular bugs, spam methods, and overall user-friendliness.
When Google makes a change to its algorithm, it is called a core update. Generally, four of these cores update rollout every year, and each one can change the script for even the most SEO-anchored websites.
When a Google core change implement results in many SEO marketers are thrown for a spin. It can tank your ranking! Don’t panic! All we’ll see with the latest update, Google will go back and correct ranking hits.
Instead, every Google update to make you think out of the box to create bigger, better, bolder, brighter content- which isn’t easy for everyone to follow.
How core updates affect the search rankings?
Google September 2019 Core Update, every time Google makes an update, the search ranking changes. Some websites will see a boost in the ranking, gets more click and better overall traffic- while others may see rank drops and their traffic reduces.
But there will be some websites that won’t notice any of the changes. Major Google core update impact a certain keyword pack than others. So, people with websites of news, lifestyle/fitness will mainly be affected during one update but may see little to no ranking movement during another.
For SEO marketing you need to have fluid strategies and a constant willingness to learn and adapt quickly. Google changes its core algorithm constantly, and updates every time made can impact your rank.
Google’s September 2019 core update
During the last update, July 2019 Core Update, DailyMail.co.uk, NFL.com, and Vimeo.com are big websites that saw significant ranking drops. This time most of those websites a Google blessing that they get back to their normal ranking.
Sistrix- creator of SEO tools and modules- showed a significant increase in rank for DailyMail.co.uk and some of the health sites affected by the August 2019 “Medic” update. Tools used to analyze the volatility are showing ranges of volatility across keyword clusters.
As per the data available from SEMrush, Cognitive SEO, SERPWoo, MozCast, and SERP Metrics, the September core update gained a spike. But many sources are claimed that the overall impact of core update is mild as a comparison to the July update.
Find which type of websites are affected by September 2019 update
So far, data reveals that the Travel and Your Money or Your Life (YMYL) categories had a major impact. From the looks of early data, many health websites received a bump in the ranking to correct and whereas some considerably saw the ranking drops after the Medic update.
In simple words, the update has brought some volatility with it. As per the Google September 2019 Core Update, the only change to these ranking hits is to focus on the formation of great content. It may be that your content may rise as a comparison to other pages. As mentioned earlier these updates were primarily at YMYL as it was in an earlier Medic update.
Danny Sullivan, Google’s search liaison points to Google E-A-T, Expertise (E), Authoritativeness (A), and Trustworthiness (T) of content. That is included in the Google Quality Guidelines as the de-facto ranking bible for the YML category. Check how it works:
Expertise: Websites require having the professional to make statements in the YMYL category. Health, happiness, or money website owner come up with an expert. Google’s main aim is to target the fraud medical claims and financial advice regularly.
Authority: You need to create content that is both informative and useful. What credibility do you have? If you’re making medical claims but you’re not a doctor that’s an issue.
Trust: Your website should be secure, and all your claims should be based on statistics and science. If your YMYL website were hit by the ranking update ensure that you know Google’s Quality Guideline and follow the E-A-T concept.
Hope the guidance offered is helpful! Learn more about the ON page SEO, online reputation management, and the role of effective content. If your website has been affected by Google September 2019 Core Update you can get in touch with our experts to discuss your issues. We can help you boost the ranking of the website.