We create connections with others, every single day and we get to know people based on their interests, behaviors or even goals in life. In many ways, your website behaves like a person. You need to know about your audience to create a connection with the people around you. This is what digital analytics is all about!
Digital analytics for loyal and engaged audiences helps you with the best on-site advertising and even know your audience’s online buying behavior. There are various services that offer digital analytics, but the most widely used digital analytics service is google analytics.
Google Analytics is a service that offers information about the number of visitors you receive, how visitor reaches your website, which pages and links they click on the most and even how long they were present on the page. The best part of this digital analytics is that google analytics is free!
With Google Analytics behind you, you will have tons of resources to know your audience fine-tunes your website.
How many people visit your website?
Let’s say you are on your way to the office and find two identical coffee shops. One coffee shop as a few customers and the other one is a busy coffee shop. You had got your coffee right away where there were only a few customers but you prefer the other one with more customers. You’ll end up waiting 10 min for your coffee because they always get your drink correct.
A website is similar to a coffee shop or any business. It’s a pleasure to have recurring, loyal visitors than people who only visit once.
You can make use of the session’s overview to view how many visits you’re received in total, even on a date you indicate. Not only does the session overview show you the total number of visits to your page, but it will also count every single time someone visits your website.
It will also give you information about the number of unique visitors to your website, you can check the user’s overview section.
What did they search on your website?
High page views/sessions + High average session duration + Low bounce rate = Valuable Content
This is the formula that can help you get more visits to your website. For instance, if you have been to a restaurant where almost everything is on the menu is appealing. You end up ordering so many dishes, without finishing a single one, but you would do it again. Likewise, you’ve been to a restaurant where nothing on the menu is appealing, so you end up leaving immediately.
As your behavior in a restaurant, people have the same behavior on a website. It is only possible if you have quality content.Google Analytics will tell you the page views, page sessions and a number of visitors –the more the visitor, the better the ranking.
Your average sessions also duration so that you know how much time the visitor spends on your website- the more quality content you have on your website, the longer time the visitor spends on your website.
The next thing you will know using google analytics is the bounce rate. Your bounce rate indicates the percentage of the visitors left without clicking-they found your website irrelevant or your content is not as per their requirement.
What is your audience type?
Do you talk to everyone as you talk to your family? No, you change your language, your choice of words, tone changes depending on whom you’re talking to. Depending on the audience, you change the language on the basis of two things:
You can check the age of your visitors, as well as the gender under Audience Demographics using Google analytics.You can also check the language and physical location of your visitors under Audience Geo from Google analytics.
What brought your audience to your website?
We’re creatures of habits, we tend to do the same things, visit the same places or do things unless we are recommended something else through word of mouth or search on the internet. The same is applicable to the website- how did the audience reach your website?
The acquisition section reveals where your audience is coming from. There are seven sections that you can check:
Organic search: This number reveals the number of people visited the search engine. If this number is high, your keywords are working in your favor, if not; you need to update your keywords.
Email: If you send a newsletter, this number reveals shows you how many people visited your website through the link in the email.
Direct: This number shows you how many people typed in your website’s address.
Social: This number reveals to you how many visitors and which social media platform they are visiting.
Paid Search: If you have implemented paid advertisements then paid searches at google analytics will show how many people visited your website through advertisement?
Referral: This number indicates how many people visited your website through another website that has your link.
Other: This number reveals the rest of your visitor that is google is unable to differentiate.
Web Media Infotech is your online presence partner, one of the youngest and most innovative teams in the field of web designing and development. We create impeccable websites, every time and can also help you with the best results for a website using Google analytics.
Feel free to get in touch with our team to discuss your queries regarding website design, development, and SEO.