For local businesses, having the best possible Google visibility has never been more crucial because it promotes long-term growth and commercial success. Did you know that 46% of all Google searches are related to local information? 4 out of 5 people search Google for information near them. If your business isn’t showing up in search results, then your competition is showing up. It is therefore all the more important that you use a well-thought-out strategy for local search engine optimization.
Local search results go beyond the typical organic search results that we usually see. Instead, thanks to the Local Pack from Google My Business (GMB), they contain much more information than a classic business entry.
To be successful as a local business, you need good visibility on Google My Business. Here we tell you the answers to all the questions you always wanted to ask, but didn’t dare to. You will also receive answers to the most frequently asked questions about GMB & the way to set up a GMB profile.
What do you mean by Google My Business?
My Business (formerly known as Google Places & Google Local) is the tool that lists Google’s business listings. It enables your company to show up in the Local Pack as well as other search results. GMB gives you the option to alter how each search result’s information is displayed.
Every local business owner should know and use this platform. Because the detail’s you upload to your business listing will show up on the search engine in a variety of ways, including the Local Pack, Knowledge Panel, and Google Maps. So, let’s examine these options in more detail:
The Google Knowledge Panel
The knowledge panel is the box of information that appears in the top-right corner of search results (on desktop devices) or the top of the page (on mobile devices) when someone searches specifically for your business.
The Knowledge Panel displays important information such as your address, business hours, telephone number, website, information on how to get there, and other industry-related information.
The Google Local Pack, also known as Google Local, consists of three search results that are displayed when someone performs a search for a specific area.
Google Maps is available as an app, as a desktop, and as a mobile version. It is designed to help anyone looking for directions. Google Maps also helps to discover companies and locations.
What are the benefits of Google My Business?
GMB comes with a whole host of benefits that local businesses should be aware of. The platform helps to reach new customers, increase visibility and ensure customers find information as easily and quickly as possible.
Always remember: local searches mean much more than just discovering new businesses. Most of the time, people are looking for directions, contact information, what’s the best time to visit a store, reviews, and more.
Let’s take a look at the benefits Google My Business offers local businesses:
The opportunity to get a strong business listing
Without a listing on Google My Business, your business will not appear on Google Maps or Google Local. The risk that the knowledge panel about your company contains incorrect or only sparse information is correspondingly high.
Google My Business listings are attention-grabbing business listings that get noticed. Therefore, you should not refrain from drawing customers’ attention to your company thanks to GMB.
Collect Client reviews
If you use Google My Business, you can collect reviews from customers. This is how you show potential customers the quality of your products or services.
Nowadays, anyone looking for something on Google pays particular attention to the company’s social proof, i.e. the ratings of other customers. With good online reviews, you can convince potential new customers of you. Because a five-star rating catches the eye. A good strategy for getting new reviews pays off quickly: by convincing enthusiastic customers to review your product or service, you quickly attract new customers.
In addition, ratings also have a significant impact on where your business is listed on Google Local. This means that you should be careful to build customer trust, in the form of reviews.
Insights into your company
Another benefit of GMB is that it gives you details of your business that you wouldn’t otherwise have access to. These stats will help you make strategic decisions. These include the following insights:
- Number of profile, photo, and post views
- Interaction with your profile
- Profile of your audience (gender, age group, nationality)
- Number of visits to the website, directions, and calls
- To get the best out of your GMB profile, make sure your listing is accurate and optimized.
Is Google My Business free?
Yes, Google My Business Profile is free to use. You don’t have to pay anything to list your company on the platform. There is no premium option, and creating your listing is all that is necessary to gain access to the tool. All businesses may use GMB, and you can also opt for this amazing tool.
Compared to other tools, which often offer different subscription models, including free profiles, all companies at GMB get the same access with the same functions. Whether you are a small, local business or a global chain.
Creating a Google My Business Profile
Creating a Google My Business listing for your business is an essential first step toward good SEO. Correct configuration is important.
In this tutorial, we will help you configure your Google My Business Profile step by step!
Step 1- Create a Google Business account
Before you can create your listing, you must create a Google Account. Google Accounts are available to everyone, free and simple to use.
You can either use an existing email address to set up your Google Account or create a new one. To do this, go to accounts.google.com and select “Create an account” to get started.
Step 2- Go to Google My Business
Go to google.com/business, choose “Manage” and then type your email ID to get started:
Step 3- Find your business
Start by entering your business name to see if a profile already exists. If so, you’ll see it appear as you type. Click on the option”Add your business to Google” if the company name is not visible.
If your profile already exists, request access
Don’t be concerned if the company already has a Google My Business listing. You can ask to be given control over the profile’s management. You can start the process by clicking “Request Access,” and you will be led through it.
Step 4: Add the company name and the category.
The next step in building a new profile is to add the business name and category. Your official business name must exactly match the name you use here. Avoid the temptation to include keywords in the name because Google prohibits this.
Now pick the category that most closely matches the company. Don’t worry if you’re unsure what to choose because you can edit this and add more categories to your profile later. If someone has already created a Google My Business listing for the business, don’t worry. You can request that the management of the profile be entrusted to you. You can start the process by clicking “Request Access” and you will be led through it.
Step 5- Does the business have a physical location?
If the business has a physical location that customers can visit for face-to-face interactions, you’ll need to provide this information. If so, select ‘Yes’ and click ‘Next’.
Choose “NO” if the company only operates online or if it has a physical site but doesn’t interact with the customers there.
Step 6- Enter the business location
If the company has a physical address, you can mention that too. It is important that the address you provide is accurate and complete to avoid any confusion for customers, or any problems with the verification process.
Step 7- Does your business offer home deliveries or services?
Select “Yes” in the following step if this is a home service business or if the company delivers goods to consumers’ homes.
If you select “Yes”, you must enter the areas served by the company. You can come back and edit this information later, and you can add new locations as the business grows.
Step 8- Add contact details
The next step is to add the company details. You will need to enter the phone number and you will also have the option to add the company’s website. If the company does not have a website, check the box “I don’t have a website”.
If a website is created later, you can still add it.
If you’re an agency and want to set up a GMB listing for a client, you’ll need to enter the client’s details, not your own. Remember to notify your customer that they will be contacted by Google for the verification process.
Step 9 -Receive recommendations
Before proceeding to verify the company, Google will ask you if you want to receive useful advice and recommendations from them. Although there is no obligation, you may find it beneficial to receive this information.
Step 10- Check the company
During this step, you will need to choose a verification method to prove that the business is located at the address indicated. You will have two choices: by mail or by telephone.
Step 11- Add your opening hours
For potential customers to know when they can visit or contact you, you must include your business hours.
You must be precise with the timings you give! Do not forget to update this information if your business hours change, whether temporarily or permanently.
Step 12- Add email
You can enable messaging and reply to messages sent by prospective clients. It’s a fantastic approach to engage your audience and increase purchases. However, you should only make use of this function if you intend to manage it consistently. A bad user experience will result from your failure to reply to messages, which could harm your company’s reputation.
Step 13: Include a business description
Describing the company will enable customers to determine whether it suits their demands.
You have 750 characters to utilise in this part, so make the most of it by using it.
Step 14: Include images
The best technique to enable searchers to imagine the company and get an understanding of the brand is by adding photos. Customers have the option of adding their images, and some will do so when they write a Google review.
You can be sure that you won’t be able to change the sequence in which the pictures display!
Make sure to highlight various features of your goods and services as well as various regions of your business (indoor and outdoor).
How to Take Ownership of a Current, Unauthorised Listing?
Google generates and updates data on businesses automatically. Therefore, there may already be an unmanaged, unauthorised listing of your company in Google’s database.
Simply claim your listing and add it to your dashboard to complete the process.
By claiming your listing, you’ll be able to make announcements, maintain the accuracy of your company information, and reply to comments and inquiries from clients.
Here are four simple methods to accomplish it:
Step 1: Look up your company on Google Maps
Go to Google Maps and type in the name of your company.
If you can’t see your company in Maps, likely, the listing doesn’t exist. In that situation, starting from scratch is required. (For a detailed explanation, refer to the above-given steps.)
Step 2: Now, check the button “Claim this Business.”
Once you’ve located your company in Google Maps, check for the “Own this business?” or “Claim this business” links.
If you are unable to locate one of those buttons, one of two things has probably occurred:
- The listing has been confirmed already. You must contact the current business management to claim a confirmed listing. For a thorough step-by-step tutorial, skip to the following section.
- If you are already the manager of the profile. Check your Business Profile Manager dashboard after signing into your Google account to determine if the listing has already been given to your account.
Step 3: Select “Manage Now”
You’ll see a “Manage now” button on the following page. Press the button if you’re certain the listing belongs to your company.
Click “I own or manage another business” to add a new entry if you realise the company is not yours.
Step 4- Verify Your Business
By verifying your company, you may show Google that you run the business listing you’re attempting to claim.
After you confirm ownership, Google will only permit you to manage your listing, i.e., reply to reviews or change information.
Again, you can use a recorded call, live call, postcard, email, or phone to confirm your listing.
You will be able to manage the business listing through your GBP Manager dashboard once you have confirmed that it is, actually, yours.
How to optimize your My Business entry on Google?
Google My Business is used to manage, among other things, the information that appears in Google Maps about a Google entry, for example about a company or a place of interest. The maintenance and optimization of this entry are very important for companies and increase their findability in Google searches.
Your Google My Business listing allows you to:
- upload photos
- Store opening hours
- Define categories
- Customize your display name
- Enable customer reviews
- and much more
Google My Business optimization software
Modern software makes it possible: Instead of optimizing and managing your Google My Business entry yourself, you can also use new marketing tools. With the online marketing tool MyBusiness Software, users receive an all-in-one solution for long-term Google My Business optimization.
MyBusiness Software is a feature-rich solution that allows users to update, monitor, and continuously optimize their Google My Business presence.
The online marketing tool is innovative and unique in Europe and offers its users a valuable technological and competitive advantage.
FAQs Related to Google My Business Profile
What is GMB? Why should I use Google My Business?
Google My Business is a free tool that allows you to showcase your business profile and website on Google Search and Google Maps.
Your Google My Business account is a great way to connect with your customers online and find out how customers are interacting with your business on Google.
How important is Google My Business profile optimization?
Optimizing the Google My Business profile is very important because it is the only way to take full advantage of Google My Business and ensure that your profile represents your business in the best possible way.
Google My Business is a way for you to engage potential customers when they search for your business or the products and services you offer on Google.
How can I use Google My Business to reach out to more users?
When people search for your company or the goods and services you provide on Google, Google My Business provides a means for you to interact with and engage potential consumers. Then, your company profile will show up in Google Maps and Google Search.
You are constantly able to update and add information about your company as well as reply to reviews and publish product images or special deals.
I already have a website, does Google My Business make sense for me?
Absolutely. The ideal addition to your website is Google My Business Profile, which improves the visibility of your current company website in Google Maps & Google Search. Your company profile can include a link to your website.
How can I evaluate my Google My Business profile’s success?
The consumer engagement choices can be adjusted with the use of the Google My Business analysis, leading to better outcomes. The user’s interactions with your profile can be seen by you.
What is the cost of Google My Business?
Google My Business Profile is free. It costs nothing to create a listing on Google My Business. Your business will be more easily found by potential clients in the local search engine if you have an entry on Google My Business.
Google My Business is an affordable online promotion tool that is especially important for local small businesses. Take a few minutes to create an account, and then do not forget to post updates, answer questions and follow the analytics.
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