Google passage indexing – What does it mean?
Google is trying to improve the results for search queries to provide the user with a precise answer. To explain this, they gave example-‘how can I determine if my house windows are UV glass.’
During their live stream, Google experts said, “This is a tricky query so a lot of webpages talk about UV glasses and how you need a special film, but none of this can help in layman language. Our new algorithm can zoom right into this one passage on DIY forums that answer this query.”
It will help the user get a relevant answer to their query rather than surfacing a page that relates to UV glass. Google’s systems will surface a passage of content on a page that may not even be related to the topic but provide answers for this query asked by the user.
Once this update has a global role out it will affect 7% of all queries, says Google experts
So you need to understand that Google isn’t changing the way of indexing content and web pages. Instead, this update relates explicitly to the ranking of content. The relevant passage will become another factor that will affect the ranking of the web pages.
Google clarifies Google passage indexing
Although Google names it as passage indexing it doesn’t mean that Google indexes individual passages. Google still indexes complete web pages. The ‘Google passage indexing’ is only linked to rankings.
Isn’t this similar to a featured snippet?
No, as per google systems determine the relevance of any web document via an understanding of passage whereas featured snippets, identify the relevancy of the document we’ve overall determined to be relevant to the query.”
However, there is some misinterpretation, and we may not see until after this change globally rolls out.
What does this mean for your SEO efforts?
In the grand scheme of things, this shouldn’t change is your way of writing content. You still need to create content that focuses on helping the users and answering their queries.
What this change is how SEO experts think about the content and their planning to crawl it.
If this change improves your search results, it will be a good thing for users. Indeed, these are keywords with which search engines do tend to struggle- search results often rank pages that have no connection to the query.
Now Google has found a way to overcome this problem, now google will rank the long form of content will be more valuable with the right keyword. It’s undoubtedly the long-tail keywords – those with low volume that will have a great impact.
For example, An article about the ‘best value running shoes’ might be able to rank for a keyword with choosing the right type of shoe.
Our thinking is speculative at a certain point, but we need to be prepared to test, observe, and adapt to the depending on what we see.