Landing pages are a key factor that affects the conversion rate, but what makes them different from standard websites?
Although it’s necessary, to begin with, a great website foundation, it requires to be built upon with digital marketing techniques like successful landing pages.
What is a landing page?
In digital marketing, a landing page is an independent web page, created specifically for the purpose of advertising campaigns or for marketing. It is a place where a visitor lands when they have clicked on a Google Ad Words ad or similar.
The landing pages are structured with a single focused objective – known as a Call to Action (CTA). It exists outside of the normal pages of your website and includes one or more clear calls to action. They work to enhance your credibility, reinforce your brand, and convert interested visitors into paying customers.
Landing page inclusions
Call to action
It should be clear, short and persuasive. As long as it is obviously there, this might be a tempting big button to click or a link within a paragraph. Why else the users have clicked through a landing page? They want to take action, so make it easy for the user.
Creating a landing page isn’t about overloading the user with information. Consider your goal for the page, and ask yourself whether everything present on it pertains to that goal. Think about how much you are asking your client, and remember, you should be able to help them to make a quick decision.
While writing copy you desire people to click on, ensure you use enticing language. They’re most interested in what you’re providing as they have already clicked on an ad or link to visit the landing page. This is the determinant, so make it strong.
The design of the page should allow for easy navigation and understanding. To direct the user you should make use of arrows and pictures. You can make use of CTA above the fold allowing the user without the need to scroll down. The design should scream out politely, “click me!”
Social proof is an example to help your user to do what others doing! You can make a page of case study, customer reviews and brands you have worked with or even plugin like Proven that shows when customers make a purchase real-time. It deepens the trust as people are more likely to emulate the actions of others.
Each landing page should target a particular demographic; have different CTAs, and a unique selling point. These pages should consist of must-click destinations with unique goals and considering target audiences. This leads to increased conversion as the different pages aren’t competing for traffic.
Categories for landing page
Landing pages can be categorized into two main types: lead generating and click-through.
Lead generating records information about your client. It’s less sale-focused and invaluable to businesses that are based on products.
The fewer choices they require to make, the more chances they are to take action. The call to action is typically a form. It asks for the information of the users leading to data in exchange.
This might lead to registering an email to get a free trial or an e-book. You can get the user information such as name, age, or where they heard about your business. This helps with an increasing the audience and so you can tailor your marketing efforts and increase your ROI (Return on Investment).
However, you require to keep in mind that more you ask your user, the more chances that they are to not to fill out the form. This relates to the Paradox of Choice which stipulates that remove customer choices reduces anxiety for shoppers.
Once arriving on the landing page, your goal is for the user to click through to the next page. The CTA might be a download button, an offer to redeem or as simple as buying the product. Clicking this might take the customer to a shopping cart or download page.
Click-through landing pages can be particularly benefiting when linking from social media ads. In this way, your business is available to serve the audience that has a specific purpose. Your brand solidifies across multiple platforms when linking to click-through landing pages from social media ads.
Landing pages are a crucial part of your digital marketing strategy. They help to convert leads into customers. The more pages you have, and more specific to their target market the greater the increase in conversion.
Looking to form a beautiful website with increased conversion? Reach out to Web Media Infotech today to uncover the benefits of successful, optimized landing pages with quality content services. Call 919988821943 to enquire more about the Landing page or other digital marketing or website related issues!