Social media is a fantastic way to publicize your business. It’s free, you can target your posts to enhance your audience reach. Many marketing mediums claim as the best platform to target audiences. But only social media experts can guide you, there’s no point wasting time and energy sending out content if you don’t have an audience.
Increasing your followers is the mind of everyone when managing your social media accounts. Why? Because a large audience leads to increase brand recognition, improve customer loyalty, more opportunities to grow your business, of course, higher conversion rates.
On the other side, the decreasing following can leave you trailing in the wake of your competitors and reducing the valuable marketing opportunities.
Whether you’re just starting out with your social media efforts or been for some time but frustrated with the fewer number of likes, followers, check out some great ways to increase your social followers.
Know your audience
The first thing you need to find out who is your target audience. Profile of customer can provide you the deep knowledge of your audience in order to attract a large following. Some of the crucial factors to take care are:
- Age group, gender, location of your desired following
- Personality type of your audience
- Likes, dislikes and hobbies of your target audience
- For the ideal following, you need to find them
- Check social media platform they make use
- Content they search online
- Talk to previous followers, how they get to know you?
- It’s worthy to analyze what your competitors are doing. You need to find about their followers, type of content they are focusing on.
Making use of engaging content
Last year, 77% of adults prefer online shopping and out of which 46% rely on social media when making a buying decision. This means that you can make use of content that is of interest to your user to keep them busy by offering the information they desire.
Customer profiling is of great use here, once you understand your audience, their interest, you will know exactly what to market and how to make it reach them.
When you post on social media, keep in mind that short, the content more your audience will take an interest. Social media is a platform where you can grab the attention of your audience through visual content. You have only a few seconds to attract them and get them to stop scrolling their news feed, focus on the valuable content. Some amazing content ideas for your social media page should include:
Infographics are visually appealing and incredibly engaging and most shared content types on social media.
Moving image, an animation, quiz, video or a game, create an interactive content.
Images have a great impact on your audience, as per data, tweets with image 18% more clicks, 89% more likes and 150% more retweets similar is with other social media platforms.
How to make your post reach your audience?
Check some of the crucial points to make your post reach your target audience:
Establishing connections
Establishing connections and building relationships is one of the quickest and easiest ways to increase your social media followers. You should spare some time to respond to your audience, not daily but at least do the bare minimum.
If someone like comment or reply to your post, show your gesture to thank, like or reply to them. If someone message you respond to them because this could be one who is interested in using your service or product.
Make use of the hashtag
As that we make use of keywords to attract visitors to our website, hashtags are important if you want to increase your social media followers. Twitter, Instagram, and many other social media platforms allow this facility to make use of hashtags. Make use of them while you post.
It helps to bring more visitors to your pages because anyone searching for the word you’ve used will able to see your post. The topic you are commenting on or posting must be relevant to your business. Don’t comment on everything that’s trending!
Say if you run a law firm and iPhone 11 is trending, it’s not your place to comment. If there is some updation in law, however, this provides a perfect opportunity for you to increase your exposure through that a lot of people will be searching for and talking about it.
Consistency is important
One of the biggest mistakes small businesses often make with their social media is posting too irregularly.
In order to attract followers in the first place, the audience needs to see that your account is in use and to retain followers, you need to provide them with interesting content regularly.
You can make use of various tools easily available online to schedule posts in advance so you don’t have to worry about trying to remember to send out your posts. Some of them are Hootsuite, Buffer, TweetDeck, SproutSocial, CrowdBooster, and SocialOomph.
Running competitions on your social media
It is a great way to increase your social media followers. Ask people to follow or like or comment on one of your photos in return they will be a chance to win prizes.
It will increase your follower and also your reach each time someone likes or comments on your posts, their followers will see your content. Various tools allow you to quickly and easily run competitions on your social media sites such as Hootsuite, Rafflecopter, Woobox, Pagemodo, ShortStack, and Wishpond.
Tag people and pages
Making use of tag features available in social media platform, tag other pages, users and locations in your posts. It will increase the chances of other people seeing you, page owners engaging with you and it’s also a great way to increase social media followers if you are a part of an event.
Use Analytics
Regularly visit your social media insights to know what is and isn’t working for you. It will help you plan accordingly, getting the idea of the highest engagement levels you received and therefore to share this type of content more often.
Managing your social media channels can be a daunting task and hard to compete with larger brands. Don’t worry! We at Web Media Infotech can help you make your task easier and increase your product and content reach to a target audience to brand your business. We offer excellent services for SEO, Content writing, SMO, Web Designing, Website Maintenance Link Building, and Online Reputation Management, etc.
Want to know more? Drop us a line, we would be delighted to hear your queries.