One of the most common questions that almost every client asks who has a new website, how long will it take to rank my website to No 1 position? How page 1 ranking affect website traffic or visibility of brand? Neither of these questions has a simple answer, but in most clients’ minds, success in an SEO campaign means to get an organic result. Once their website reaches No. 1 spot they begin to question is it necessary to continue the expenses on SEO. As there is a belief if the website is fully optimized and will continue to rank well no matter what they do to move forward. But it’s not true.
Rankings & Traffic will stop
So what precisely happens when you stop SEO? Do you promptly drop out of the rankings? Does your website traffic start to sink immediately?
The short answer is: no. The long answer is significantly more muddled. During the initial barely any months, you may see that positioning remains generally steady and accordingly, your traffic will probably continue but it is short-lived.
What happens if you stop posting Content on the website?
When you stop publishing content on the website, the following things happen:
- You stop focusing on the new terms consistently. This leads to fewer new keyword rankings and new traffic to your website.
- You stop creating new pages that can be linked to, and the number of backlinks you earn reduces.
- You stop getting a new visitor to add to your targeting audiences, email list and push notification list.
- You stop generating content that can be used to create web pages, which are master pages that link to all other pages on the topic. These lead to an increase in the ranking of the website.
- You stop generating content that is easily shared on social media, and thus, generates social media shares and traffic.
- You stop encouraging people to visit your website for new posts. This reduces your brand searches, which are an indicator of quality to Google.
Overall, if you stop creating content, it indicates to Google that your website is no longer visible as it was and thus leading to the process of dying a slow death.
Those without web experience often are not well aware of the technical perspective; things often break for no real reason.
I’ve never seen a website that doesn’t have any technical SEO issues. If you don’t take care of the technical aspects of your site, issues such as the following could arise:
- You block the website pages that you don’t want to crawl using the robots.txt.
- You generate duplicate content.
- You accidentally set your development site into the index.
You can read more about common technical problems here.
When you don’t monitor these things and fix them consistently, they start to add up. Think of it as a garden- it requires maintenance, or you have started over again if you don’t care.
It is incredibly crucial to stay technically correct, especially with new developments such as mobile-friendly, speed of the website, AMP and more.
If you don’t, you are that your website will have errors at some point that will cost you more. Similarly, your tech stack will become out of date that you are no longer able to compete with the market.
Refresh your website
When you refresh a page correctly, traffic will generally lead to an increase from 10% to 30%, sometimes more.
The reason for this is because Google reads your new text and the value your content and rank your website higher.
Now, there are certain ways to refresh your website. Some of those include:
- Adding FAQs question to the page
- Adding links to other articles
- Updating facts and information
- Updating dates and time on the website
- Making the content longer
- Adding schema on the website
- Changing a page template of the website
Another crucial thing to look for while you are refreshing a page is whether or not it matches search intent of your audience, and if the page in question is better than the #1 ranking pages.
My process includes doing a search, categorizing the query based on intent, analyzing the top pages, creating a new strategy for the page we are trying to get ranked, and refreshing as a result of that.
Building new pages
Building new pages can be quiet difficult for some industries in comparison to others. The website should be targeting new terms and organizing them by section. Those sections should be according
While that is the case, I believe websites should always be targeting new terms and organizing them by segment. Those segments should be prioritized based on business goals and tracked in a dashboard.
But in case you stop creating new pages, you’ll lose your keyword ranking momentum.
I highly recommend updating these pages for SEO, but additionally, these new pages can be landing pages with paid search and paid media.
As a website ranks, it’s a great idea to add more landing pages with the target specific keyword to target the audience. This will enhance the quality score on the page side and conversion rates all around.
If you stop this process, you’ll lose your competitive advantage.
Analyzing for bad links
If you stop doing SEO, your backlink profile goes out of control.
Lately, spammy links can have are worse effect on your website.
When you watch your backlinks, you will find the following happenings:
- People scrape your website content and get the links in by accident.
- You get Google alerts from the website can be hacked by malware.
- Competitors try negative SEO for your site to push your ranking.
If you don’t update your website and analyze the links once a month, you are putting your website ranking can be at risk. Web media infotech experts have been doing it weekly for our clients in competitive spaces.
Check out stolen content
Go to your top landing page and copy the content put in a search for google. What do you see?
I’ll bet you will find that some websites coming up for that content. Some might have stolen your website content. It can have a worse effect on your website pages if the same content is present on multiple pages on your site. Honestly, it can be devastating. Many times we find that wholly duplicated a website, stolen key pages or sections of a page.
When this occurs, you need to address it.
- Rewrite the content on your website.
- Ask the other site to take it down.
- File a DMCA on them if needed.
- Consider sending them a cease and desist.
- Sometimes, you can contact the hosting company and ask them to remove the site.
In case, if you are watching stolen content, it could have an extremely negative effect on your business and rankings. You have to pay attention to it.
Why you should not stop doing SEO?
Obviously, you’re not going to stop doing SEO. We all know it is an amazing asset to improve search ranking and help your business reach the right target audience. The work you do to create and update content along with the technical problems that are easily solved if they’re on your radar, all improve your bottom line. But you also have to make sure you are compliant with privacy regulations if you wish to remain at the top.
The harsh truth is that you cannot reverse momentum once a website starts going in the wrong direction. Web Media Infotech expert can help you with SEO advice to enhance your website ranking.
What are you waiting for? Have a conversation with us to make your site rank No.1 in Google!!!
We would be happy to assist you!!!