SEO works as an engine for the digital marketing vehicle. Its various aspects help massive corporate houses to small business units stand top of the SERPs. But are these aspects limited? Gone are the days when people used to post anything and reach their peak. Google has come a long way till date. Now there’s so much to remember before the journey.
The latest BERT update introduced in the month of October 2019 has changed the way Google used to look at the human language and consequently, the coin has flipped for SEO experts as well. The story always folds around the Google bots. Schema Markup is another technique to please Google bots to better look at the details of your website.
Listed below are some of the essentials Schema Markup exhibits towards your SEO efforts:
Voice Search Optimization: At the recent Google IO 2019, Google disclosed the fact that the motive behind bringing the facility of Schema Markup has a keen focus towards voice as it’s expected to reach a 50% user mark in the year 2020.
Improvement in Presence: As far as the advanced AI gets into Search Engine Optimization, search engines like Google, Yahoo, Siri, and Bing are anyway going to find issues understanding the context of your web pages. Remember, they are still not humans.
Optimizing Rich Results: Whenever you add structured data (Schema markup) to your webpage, it qualifies for rich snippets. A structured data can be very helpful for Google bots to examine stars, ratings, reviews, images & actionable links associated with your web pages.
Shine on Google’s Knowledge Panel: The content on Google’s Knowledge Panel comprises links to your social profile and this feature works only in case you have a proper Schema Markup on your website. Moreover, it represents your company’s contact details to promote easy communication to customers and Schema Markup covers everything related.
Enhance Your Videos: This is the era of motion picture information and YouTube is the perfect example. The magic of Schema Markup doesn’t stop at merely top video search results for your website, it’s also display’s the video length, date and many other details to the visitors to make it easy for them to pick.
Construct a Knowledge Graph: Your Schema Markup is now just a code, it’s like a knowledge graph explaining the relationship between your content and your organization to Search Engines & Voice. Let’s understand it with the following image-
Visitors, as well as search engines, get to understand certain facts about people, places and things and their essential connection. When the era of AI arrives, this feature is going to be the best friend to Search Engines.
Google Analytics: The Schema Markup won’t stop at just pleasing you on your search results. Once it holds your website’s ground you can bring any of your schema.org property into your Google Analytics luggage and consequently it will help you drive better decisions in the future.
Your Content Strategy: When visitors come to know about your organization through your content, they start getting regular to read you which results in blog comments. That’s where you get some advice about your writing and helps you improve your content strategy further.
The experts at Web media Infotech never miss an opportunity to work on such updates to show their love and affection to the clientele needs. We very well know how Google’s journey is refining people’s lifestyles and how your company’s online presence contributes to it.