We had a company from India approached us requiring help for their website. They were wondering why a large number of people were exiting or bouncing from their website as soon as people visit your website pages.
Bouncing, also known as bounce rate, is an internet marketing term that indicates the number of visitors who leave the website without clicking to another page.
Users bouncing from your website always occur it doesn’t matter how good your website is working because not easy to please everyone. It is concerning if the bouncing rate is 80% or above. There’s no easy way to fix to lower the bounce rates, but there are several steps that can be taken to lower it.
Some of these practical and effective tactics you can use to reduce the bounce rates are:
A website that loads quickly is crucial if your bounce rate is low. Load speed can be focused to improve. The resources that you make use on your website such as images, stylesheets, etc. can be compressed and used to reduce the load time of the website. If you are using the content management system such as WordPress you will need to think of the caching system. Each and every page is dynamically generated by WordPress. If the page is adding the same content for each user then it is unnecessary work for the website server and slows the load time of that page.
Caching is a method used for the pages generated once and then is stored for quick use so that the page doesn’t have to be retrieved each time. As a result of caching the website will load quicker.
Users while visiting your website expect fast-loading web pages. If they aren’t able to access your content right away they will go back from your website increasing the bounce rate.
Use intuitive navigation
Having clear navigation to most website pages is crucial. Adding links to the end of each blog to allow the user to visit a similar article available on your website. These links can be coded in the pages to automatically generate previous and next links to posts. Even you can also add the links at the sidebar of the posts on the page to encourage user flow.
Open external links in new tab
In case the website has the link of another website, make sure that the link opens up in the new window or tab so that when the user closes that page they will land back to your page.
It is very easy for WordPress to make the link open in the new tab while you are adding a link to a post or page in the editor.
Introduce a useful 404 error page
If you visit any of the pages on the website and it returns a 404 page doesn’t exist error, then your website should have the feature to provide the user easy access to back content that is crucial.
Adding features such as recent posts or other important links as well as a search box will lower the bounce rate of these pages.
Split your long posts
Your online audience has a short span of time, so you need to split the content into the smaller section. It is a good idea that can be easily done using the heading while breaking the content into the bite-sized paragraphs. Another great idea is to have multiple posts and pages with sections of the content making it easy for the reader to access the content.
In case you are adding the multiple smaller pages you can add the more buttons in the WordPress editor. It can break the page into multiple smaller pages or posts.
Keep it simple
When creating the content for your website, it is a good idea to use easily readable by the user. Focus on the language that the reader can understand. Try to focus on creating the content for the topic that has no prior knowledge, it will help to increase the engagement for people of all comprehension levels.
Get the right user
Ensure the marketing efforts that you do away from your website will help to get you the right traffic. It is likely that your website is linked to other websites. Your objective should be to ensure that these pages are of great quality and targeted so that the users can easily access the information they are searching for. The pages with a low value offer poor quality leads.
Content is king
The quality of the content matters as the content is king. If your content is engaging and high quality then users will keep reading and ultimately take action after gaining information. Quality content leads to lower bounce rates. On the basis of your content, you can easily target your user and it is the most crucial factor to reduce the bounce rate.
So there you have it, eight simple methods that can help to lower your website bounce rate.
Still, confused? No worries!!! Web Media Infotech can help you reduce your website’s bounce rate. We have helped our clients by employing these wonderful tactics to make your website and service reach the user. Our team have years of experience for website designing, development, and digital marketing offering services to clients in India and worldwide.
Get in touch with our team today to discuss if you are facing any of the website designing, development or digital marketing issues. We would be delighted to assist you!!