If you are working on a website redesign, you’ll need to know how to retain SEO rankings and domain authority before, during, and after the process of a website redesign. The site’s aesthetics are not the only thing you need to worry about while you redesign your website. You need to take time during this period not only to consider SEO but also to look for ways to enhance your website reach.
Most companies also make the fatal mistake often considering that redesigning a website will not affect SEO, but it does. If not done carefully, all of the past attempts SEO would be washed out.
With major web design and development activities, you need to consider both technical and non-technical fields.
You must take some specific steps to ensure that when you move from all your content from your old site to the new site, you do not damage your SEO quality. In this post, you’ll hear about SEO redesigning best practices and how to ensure you’re not sacrificing SEO interest.
Core areas to consider while redesigning pages
There are three main fields you need to think of preserving your SEO ranking while you redesign your website.
- Check what fits with your current SEO strategies
- Find out the certain issues that may emerge during an overhaul
- Improvements that come with the new site
By working on these above things, you will be able to discern the SEO vulnerabilities so that you can strengthen these areas. You should also work to improve them in addition to just retaining the ratings.
Challenges with SEO during redesigning a website
While focusing on the website redesigning, there are many issues that you may face so you need to concentrate on rebranding, optimizing user experience, and upgrading the backend. These are the following areas that can be challenging if you are thinking of website redesign.
- Content is deleted or evolved.
- Content may also shift depending on the functionality of the new site or site map.
- Alteration of the URLs
- Page-level optimization gets affected
- It contains new content, new pages, new technology, and new features.
- Technical problems can arise
- Requires external connection layout updates
- Change in the domain or subdomain
- Changing of the server
All of these areas that affect your website are daunting to analyze just what needs to be handled with so many potential barriers. Change is the biggest challenge that can be troublesome to get back the rank of the website targeting the right audience searching for the services.
Crucial steps to redesign your website by not losing the ranking
It is necessary to understand the best practice that will enable you to save your ranking of the website before you begin with the redesigning of the website. Consider these points for redesigning of the website before you begin:
History of the website
It’s a great idea to preserve crawl information from the old website. You can make use of the tools such as Screaming Frog to load and analyze the old website crawl.
- On-page Optimizations: – By visiting the old website you can transfer all the basic elements of your website, such as Meta names, Meta descriptions, alt tags, and headers, etc. It works well! Try not to make more changes as there are few changes in the services of your business. Get and precise on-page configuration from the web to live site, it’s really helpful to make the content of the website interactive.
First and foremost, you need to transport the old URLs to new URLs. While you make major changes in the structure of the permalink, you have to make a list of all the links you need to redirect. Once you’ve got the new page up, check out the list of the old URLs and ensure that you redirect them all.
It is a constant path from redirecting from one URL to another. Such redirection is for the visitors to the website and search engines. In certain situations, a 301 redirect safer as a comparison to the temporary redirection as it moves the inbounds links, around 90 to 99% of the reference equity. In most cases, this is the most preferred technique for your new website.
A 302 redirect is a temporary redirection for the users and search engines. It is for a short period of time for the desired page and can be easily removed later. As it is a temporary redirection, it is used during a web page update to provide a seamless experience to the user. In case you use 302 redirections to a great extent, it can affect your SEO so be careful when you use them.
Structure of page during website redesign
The site structure has a great effect on the SEO rating. It offers a good user experience with less effort they will find things they are searching for. The more attractive your website to the users, the more attractive is for search engines. But if your web pages have weak click-through rates and low dwelling time, it will have worse effect as it is negatively rated by search engines.
If your page has weak click-through rates and low dwelling time, it will be negatively rated by search engines.
Review and create more backlinks
Backlinks are crucial to rank higher in SEO. Check all the backlinks that lead to your blog, if you notice that they point to pages that are either deleted or altered, then correct them as soon as possible. If it is not possible due to a large number, then you can create redirects.
Keep in mind that any change to the internal linking structure will affect the website ranking. Crawl information is crucial. You will have broken links on your site if you make changes to a number of URLs, so you need to do an audit.
High Quality & Unique content
If you have good quality content on your website, then don’t make any other changes. Minimize modifications to the high ranking pages. It is also crucial to consider for website redesign to retain photo and video SEO. Ensure to keep all the documentation and file names as they are when you move these resources to the new website.
How to avoid SEO redesign mistakes?
Following are the steps to avoid SEO redesign mistakes in the future for your website:
- Avoid beginning with the scratch; don’t give up if you have content that’s already ranked.
- Connect your pages internally, it’s a mistake to not to move this to the new site.
- Don’t forget to update links outbound as it’s essential.
- Don’t overlook the pages with high rankings and multiple backlinks. Make use of the Ahrefs to store or move them.
Website redesign is a step to be taken by most businesses to grow your brand. To maintain SEO ranking from a website redesign, you need to follow these best practices. You don’t have to start over again as if your website was never there.
But if you are facing problems with website redesigning or it is affecting your ranking!!! No worries!! Get in touch with the experts at Web Media Infotech, we can guide you, analyze your website and discuss what your website is lacking. Solution to all website designing, development to digital marketing is available with us.
Feel free to have a conversation with us we would be glad to assist you!!!!