Do you ever notice how some sites seem to be more credible than others? If you google search about a medical term, there are chances that you may receive results from the same website or a similar set of websites, every time. This marks the topical authority of that site. It is important to earn topical authority if you wish to rank higher on search engine results.
Table of Contents
- What is topical authority?
- What is the importance of topical authority?
- How topical authority can help my business?
- How does the feature of topical authority functions?
- How to earn topical authority?
What is topical authority?
You might have heard of this concept but not of the term or vice versa. Let’s define this term for you.
Topical authority refers to the authority that a business or website has over others. It represents the credibility of your website. More the quality content, more the credibility and more the topical authority.
If Google search engine finds your page more credible, it will give more importance to your page over other similar pages. This means you have a topical authority over these pages.
This term is primarily related to SEO (Search Engine Optimization). Therefore, if you manage to attain a great SEO strategy for your website, you will eventually gain topical authority. To learn various tips and tricks regarding SEO, refer to our blogs.
What is the importance of topical authority?
There are various reasons why you should be knowing how to earn topical authority.
- Topical authority helps your business rank higher than your competitors.
- It builds trust, reliability and credibility for your site.
- Google treats your site as a primary resource for a question answer query.
- It marks that your website has high quality, informative, engaging and trustworthy content.
- Your website will get more clicks with a high topical authority.
- You might also get the benefit of natural link building.
How topical authority can help my business?
Just imagine, you visit New Delhi and ask a stranger for a hotel recommendation in Connaught Place. You do the same exercise with 3 to 4 strangers. The top hotel recommendation that you receive represents the topical authority of that hotel. This authority could be based on the quality of rooms, quality of food, availability of swimming pool, room service, parking lots and various other factors.
Same goes with a website; topical authority defines if your site can be a top recommendation when searched for a related topic. Further, this recommendation depends on a number of factors. It is important to know these factors in order to earn topical authority.
How does the feature of topical authority functions?
The feature of topical authority is based on SEO and various Google algorithms. This feature is particularly derived from the Hummingbird algorithm of Google which describes how google will analyse and rank various search results.
The Hummingbird algorithm takes into account keyword optimization, inbound and outbound links, SERPs. When you produce a topical write up (with the right SEO techniques), more users eventually visit your site. This will, in turn, make google consider your site as more popular and credible. Now, your topical authority will increase.
How to earn topical authority?
Now, you are well aware of what is topical authority, how it functions and what are the benefits of earning topical authority. Let us now focus on how to earn topical authority for your business.
1.Focus on the Content
High quality content writing is one of the most essential elements ro boost topical authority of your business. Research well in your arena to see what type of content your competitors are aproducing. Once you know competitors’ content, you should be able to bridge the content gap. It is essential that you write detailed and informative content on every topic which is popular in your niche.
Your business is not supposed to cover everything under the sun. it should only cover the topics that your target audience is willing to read about. Cover everything in your niche to improve your topical authority.
For having a positive topical authority, it is important that you write on timeless and indestructible topics. When you write on such topics, try making it more informational and less promotional.
When focusing on the content, you should not step back from experimenting with new and trendy topics.
2.Determine the Target audience
For creating a really good content piece, it is vital that you should know who you need to write for. A study shows that the businesses which study the age, gender, race, caste, religion, geographical location, marital status, educational background, mental level and many other factors, are more likely to excel at topical authority than its competitors.
3.Structure your website
Plan and execute a structure for your website. To structure your website is to implement the right SEO techniques at the right time. Incorporate meta title, meta description, relevant links, high frequency keywords, H1 tags, H2 tags and other essentials.
4.Connect with your target audience
Use social media to your benefit. Connect with your target audience on various social media platforms to know more about them and to let them know more about you.
Connecting including sharing. You should share your content on social media as soon as it is published.
5.Be consistent with quality
Undoubtedly, every business produces quality content once in a while. But this is not how a business gains topical authority. Google algorithm considers your website as an expert in your niche only when you stay consistent with quality. For shooting up your topical authority, you should focus on improving the quality of your content. Along with improving the quality, you should also maintain that quality. Your loyal customers will stay loyal only if you are consistent with the quality.
6.Answer, don’t just discuss
Do you ever notice that people tend to google their doubts more in the form of a question? Here is the trick. Try answering the questions instead of just discussing a topic. To know what your target audience is curious to know, do extensive keyword research. When these keywords are used in the form of long tail instead of short tail, they tend to form a question.
To know more, you can use social media the right way. Go to Quora and ask your target audience directly about what type of content they want. You can also use the Q&A feature of Instagram and Facebook. Such features help businesses retain their customers and increase their topical authority.
7.Update your site regularly
The world is evolving and so should your website. You might have amazing and superior content on evergreen topics on your site, but this content will be useless if it is outdated. It is human tendency to trust the most recent. Thus, it is recommended to update the content on your site on a regular basis.
A Rundown of Topical Authority
Take a note of the point that in order to earn topical authority, you ought to be a slow and steady tortoise and not a clever and inconsistent rabbit. Topical authority is an incredible factor to focus on. It marks that you are an expert in your field.
Do you struggle with binding these strategies and executing them on your website? If yes, contact Web Media Infotech today.