2020 has been…a year.
Despite all the challenges we’ve been through, 2020 hasn’t been all bad.
There was a lot to learn about digital marketing, SEO, Google Updates. If you look deeply you have gained plenty of information to become better in SEO.
So, without further introspection, here are three things that you should know about SEO in 2021!
Search Intent & Demand
It’s important to know the intent of a searcher. Both search intent and demand go hand in hand.
So understanding what is on the mind of a searcher is a critical part. If you want to go with a successful SEO strategy then you should have a fundamental understanding of the intent behind a search query. It will help you build a page that satisfies your searcher intent.
Google will only rank your page if any searcher finds your page as the best match for the search query. It’s that simple!
Although making your page best match the search query can be daunting.
But what happens when a global pandemic changes the search intent for a query?
Well, there are chances that either you are used to it or lose rankings!
Google quickly adjust its result to match the intent of people. And change in searcher intent potentially explode or disappear search volume and interest in a given query overnight.
So, now the question arises how to protect against shifting search intent or a sudden drop in search volume?
While you can’t control searcher behavior, you can monitor it and adjust your website accordingly for better SEO in 2021.
How to identify potential shifts in searcher intent?
- Keep an eye on your target SERPs
- Check the sudden change in search queries
- Track the search interest
- Make use of variety of tools that measure monthly search volumes, such as SEMrush, Moz, or Ahrefs.
- Google Trends can head you in to the right direction of search interest of users
If you notice a change in the page ranking that serve different intent than your page, it’s likely Google is testing serving a different intent. Eventually, it will lead to a change in page ranking, or you may lose it completely.
GMB for Local Businesses & Local SEO
Talking about the ability to adapt to changes, you have been aware of this year in local search. Local businesses faced the hardest-hit sectors during this pandemic
Lockdowns and social restrictions forced these business owners to look for new ways to stay connected to their clients. Virtual consultations are one of them!
However, for some businesses, helping your customer know whether you’re open or not. Surely, that makes a difference for SEO in 2021!
For this Google recently came with various options within Google My Business for local businesses to communicate with their customers.
GMB friendly attribute for local business
- LGBTQ-friendly attribute
- Call buttons in the local knowledge panel
- Online operating hours attribute
- Online appointments attribute
If you want to stay up to date you should check these new attributes and add the information to GMB for better results.
2020 indicated that change can happen rapidly, and you should be light-footed as an SEO expert to change your procedure quickly to adjust to new search behavior, consumer environments, and potential restrictions.
Luckily, the search is a channel where pivoting and shifting rapidly is conceivable in case you’re ready for it.
Thus, in 2021, ensure you’re consistently looking into SERPs to ensure your pages or future pages line up with intent and search interest.
Keep in mind that, that you’re not alone and there is an entire network out there prepared to help you and help you grow with the best SEO in 2021.