Yelp is a platform where users can post reviews and rate business. Based on these ratings & reviews the business image is built. The more positive reviews you get on your yelp page, the more people would prefer to buy or get services from you. Therefore, creating a yelp profile for your business plays a crucial role in online marketing.
Why advertise your business on Yelp?
Not sure if yelp optimization even worth your time? Nowadays, most people are influenced by the social media and its reviews, people prefer to get a recommendation from friends and go for a mobile search instead of a desktop, so it’s easy to see that Yelp is a must-have for any small or local business you own.
The Basics of Yelp Optimization
Before you proceed with yelp optimization, create an account on Yelp.
Visit Biz.yelp.com. Enter your zip code to find whether your business is registered on yelp. If not, then click Add Now to fill out your business info and create a free yelp account.
Now let’s begin with for yelp optimization:
Fill out All of Your Information
Make sure you add all the important information on your Yelp listing, the better optimized the listing is for the reader, thus, making your listing rank higher.
For better customer experience you should add all the required information about your business such as:
- Business Name
- Address, Neighborhood, ZIP Code
- Opening and Closing Time
- Contact Details like Phone Number, Email ID, and Website
- Services offered
- Payment Methods Accepted
Adding images of your business is another yelp optimization formula to make your listing appealing and convincing. So precedence is given to those business listing that has plenty of photos. It includes images that you have uploaded and also images uploaded by the reviewers. Not only will this make your listing look impressive, but also increase customers to find more about your business.
Respond to Reviews
Your yelp optimization will work if your page appears to be fresh. Responding to reviews shows yelp and readers that your page is active and cares about what people say about your business.
If your page receives a good review of your business you can thank the customer with nice words and assure quality in the future and in case of bad you can even ask your customer why they didn’t like it. It will help you focus on quality for your customers.
Yelp SEO to rank your business
It’s important to post the right content on the page especially your business description. You can’t add a blog post about your business so add relevant information that you want your reader interesting, engaging and worthy. It’s the right customer approach!!
Think for the keyphrase that pops up in your mind when people search for that service. It is important to search for the right keyword and implement them properly.
Put together keywords + locations that you want to come up for in yelp. For eg: if you are a dentist in Seattle, you’ll go for things like “dental care” when people are searching in Seattle, Tacoma, Bellevue, etc.
Go for right yelp category
Selecting the Right Category- this plays a crucial role in yelp optimization. A business owner often adds their business to as many categories as possible. But it’s the wrong way, as the irrelevant category may affect your ranking. Choose the right category for your business while registering on yelp.
Get backlinks for yelp listing
Like that of other search engine, backlinks helps to show your business as a hot commodity. Backlinks will help to bring traffic to yelp and your page at yelp will be ranked higher, every time search engine approaches yelp for your business.
How to get backlinks? bold
- Encourage check-ins
- Add linkable badge on your website
- Add yelp signature to your email signature
Keep your listing updated
If you are happy with your listing, then don’t forget to update it regularly. It means you have to respond to review, add photos, improve content and perks or discounts for check-ins for as long as you are active to keep your business rank higher on yelp.