In this comprehensive guide, I’ll show you what online reputation management is and reveal some of the most powerful strategies and techniques we use every day to get results for our clients.
What is online reputation management?
Before I start with how we manage your reputation, it’s important that we’re on the same page about what online reputation management is, and what it isn’t.
Online reputation management(also referred to as ORMor managing reputation) affects the search engine results through SEO and public relations to improve the online sentiment of an organization or an individual.
How online reputation management works?
Services like ours require is the combination of latest SEO principles to form positive online content and make it crawl onto the first page of search results: This may consist:
- Creating and optimizing websites
- Building high quality links
- Thought leadership articles
- Social media management
- Review management
- Content production
ORM vs. SEO vs. PR
It’s easy to get confused by these three services because they are interrelated. For example: online reputation management services make use of press releases and earned media mentions such as public relation firms do. Yet we also grasp search engine optimization techniques to enhance the positive content higher in Google results as that of SEO agency.
However, there are some of the crucial differences in what each service aims to accomplish:
Rank a single website with different keywords.
Influence public approach about a brand.
Online Reputation Management
Rank multiple website on the first page of google with branded keyword in order to affect public approach.
A balanced approach
As you can see, SEO and PR work together to form the base for the online reputation management. That’s why it’s crucial to work with reputation management professional who informally understand search algorithms as well as the subtleties and nuances of Public relations. Otherwise, you could end up with tons of quality content read by nobody, or a search landscape filled with robotics or poorly written content.
Read our post to find about how to select the quality service to manage your online presence.
Why there is need to manage your online reputation?
It doesn’t matter who you are whether you’re the CEO of a brand, a financial services executive, a politician or a local business owner, your online reputation is most essential asset. Unfortunately, whether your search indicates the real world or not, they reflect your online reputation.
There are certain situations that require a good reputation, check them as follows:
- Launching an IPO
- Securing finance for a new business venture
- Getting new clients
- Forming a strategic business partnership
- Setting up public office
- Enhancing your career
- And much more….
First impressions are critical
Whenever we desire to get information or advice, we ultimately end up on Google. Just like first impression in the real world, what people search online influences their perception as well as actions.
If potential client discover you have bad reviews and negative articles in your search results, they won’t prefer you to do business with you. In fact, reputational risk can affect the finance of the company.
It’s not just businesses that are vulnerable, either even the negative articles can affect your digital reputation through dirt. There are no certain rules applicable for internet, so online issues can have off-line impacts. As a result, negative content can lead to affect your livelihood, relationships and your safety.
That means it’s crucial than ever to get an online reputation repair strategy. But ORM isn’t just about fixing your digital reputation. Besides there are other benefits you can achieve from online reputation management.
Check out all these other benefits as follows:
Benefits of online reputation management
- Your online reputation reveals your personal brand or company quality
- Removes brand ambiguity from Google search results
- Finding and fixing damage reputation attacks
- Represent an accurate online presence
- Protect your name and your legacy with positive concern
- Build a network of online relationships to form trust and credibility
- Professionally tackle the negative and other fake claims
- Boost your existing online marketing campaigns
- Establish yourself as a trustworthy authority over the internet and other social networks
You probably aware by now that reputation management isn’t a quick fix. It’s a long term project to preserve and enhance your digital image before, during, and after negative news cycles. But what type of issues reputation management plan can fix?
Top online reputation management issues
There are several reasons why client contact us for help. Executives may desire to delete personal data from the internet, while companies might want to remove negative articles from Google. Here’s a list of the top online reputation issues that we help clients every day.
Negative reviews on Google, yelp, Facebook and of course ripoff report cost businesses hundreds of hundreds of billions of dollars each year. That’s because consumers overwhelmingly trust online review sites to find about products and services before they purchase a product.
What are worse, consumers are not really able to distinguish between the legitimate customer complaints and fake one-star ratings. But don’t worry. An online reputation management company like our can help you with review management so that
An online reputation management company like us can help you with review management so you aren’t caught off guard.
Unfavorable competitor comparisons
Customers do a lot of research before they buy a product. Furthermore,comparison articles have a compelling impact on their final decision.
Sadly, hundreds of products comparison websites are one of the products they compare. Even worse, many of such websites are run by the same parent company. As a result, what appears like several unique perspectives could just be paid advertising from a single biased voice.
Negative articles are huge online reputation problems for our clients. Bad press can push the company’s reputation like a ton of bricks. It even affects the revenue, hiring and employee retention as well as funding. As a result, it can lead to lose of clients, investors dump stocks, and customers won’t get services from you.
Negative search results don’t just affect the businesses. Fake information, lawsuits and public scandals also impact the reputations of CEOs and executives. Unfortunately, when the press gets a new story, in race of ranking they often publish it while it’s hot. Even if it goes out of trend, it’s still remaining available online. And the damage further gets amplified when false stories become syndicated number of times.
Online defamation is one of the worst issues you can have. It’s unfortunate when negative content leaks out either by mistake or purposely, but nothing is more hurtful than fake, slanderous attacks.
Whether the source is dissatisfied former employee or a crooked competitor, you must fight back. But be warned: these situations are extremely delicate. Therefore, it’s best to get help from online reputation management professional like us so you don’t make things worse.
Not all businesses have unique brand name. If your brand name is a common world then you could be left out of your branded search completely. That doesn’t just hamper your digital marketing efforts; it also prevents potential customers to reach your website.
That level of brand management needs substantial resources and experts to tackle it.
You may a spotless online reputation; however, those who share your name might not be so careful. Sadly it results in digital identity confusion. That causes someone else’s social media accounts, inappropriate photos and mugshots that appear in your personal search results. While you may know which are your result but those who search online might not be aware of this.
Even the brands are at risk. Fake accounts are on the rise and they can seriously hinder a brand’s reputation if customers misinterpret them as your official profiles.
Online reputation management strategies
In the next section, I’ll reveal some of the most powerful strategies you can use to improve your online reputation. However, before you dive in, be warned:
Managing your internet reputation require both your time and effort. In fact, we assign multiple reputation management experts, SEO analysts and content writers to work in the same direction. With that said, let’s get started!
Internet reputation monitoring
It is quite easier to push negative search result if you analyses and fix issues before others notice them.
Firstly, you need to search for your brand new to find out what comes up. Check out our blog about how to Google yourself, because if you don’t do in the right way, you could miss something important.
Then sign up for Google Alerts! You’ll receive notification whenever someone mentions your name or brand so you can easily get back to them. Find out other incredible online reputation management tools that can help you keep tabs on search results, social mentions and brand sentiments.
Build your social media empire
Social media platforms are a powerful asset for your online brand reputation. Be calm and make use of the social media accounts and regularly respond to the clients’ feedback. While its’ not necessary that you post everything you do to all of your accounts, you only have to maintain an active social media presence.
It’s crucial to let your followers and search engines aware that your properties are legal. To form authenticity, set up profiles with images, logos and business information. Beside you need to add business’s mailing address, email and phone number if necessary.
You should be present on Twitter, Foursquare, Pinterest, LinkedIn, Tumbler, Facebook and other social networks.
Social media monitoring is crucial, so if you don’t have the right way, experience or bandwidth, you require help from a reliable company.
Check other factors to consider enhancing your online presence.
- Expand your online presence
- Earn positive reviews and brand mentions
- Become an industry expert
- Remove negative content if you can
- Use SEO and reputation management techniques to beat the bad content
- Respond to negative comments quickly and professionally
- Diversify your search landscape
You need to focus these above points to boost your presence over internet. Find a right expert who can help you tackle your task for managing your online reputation.
Get help from online reputation management experts
You probably feel a bit overwhelmed now! It takes more efforts than people think to handle an online reputation. It’s hard to get it right, and even if you know what you are doing, you might not have the right resources to do it yourself.
In that case, you need a right internet reputation manager. We at Web Media Infotech can help! Our expert knows how to manage online reputation is unique and requires a customized solution for lasting results. We have strategies that get can help you get results, and we price project as per the scope and scale.
Contact us at +91-9988821943 for a custom quote today!