It’s a noisy marketplace. How are you optimizing your online presence to make your voice reach everyone? It starts with ensuring you are up to date with on-page SEO basics to focus on the performance of your website and visibility for your target audience.
In the last few years, the rules for the on-page SEO changed drastically as Google tries to ensure deliver the best results. Now, a standard search result page shows pages that don’t necessarily show the exact match query in the form of a keyword or the title tag or meta description.
Now, we’re dealing with ranking algorithms that consist of the Hummingbird, Panda, Rankbrain and semantic importance on the page. You on-page SEO strategies have to be smarter as Google is getting smarter.
What is On-Page SEO?
On-page SEO is the online practice that is used to optimize the individual web pages to rank higher and get more relevant traffic in the search engines. The On-page refers to both the content and HTML source code of the page as both of them are optimized as opposed to off-page SEO which consists of links and other external signals.
It gives a record of all the aspects of the webpages that, when added together, will enhance the ranking in the search results. As Google becomes more sophisticated, the key factors that influence the on-page optimization are relevance. How is your page relevant to the query? That’s how you have to think about when you are working on the development of the page.
Imagine these tasks as a benefit to your end-user. You only have 8 sec to grab the attention of a visitor to interact with your website. The more interaction and engagement, addition the longer users stay on the site, the better will be their experience.
If you work on these categories and strategies, you’ll see a boost in traffic and a rise in your online presence on the search engine. Once you understand everything that goes with your on-page SEO efforts, analyze your website to see how the diagnosis of your page is performing.
Perhaps the most important aspect of your on-page SEO efforts is the proper implementation of the tags. Some are not useful to SEO as they once were, but if written and implemented optimally, it will enhance your website traffic.
Meta tags are used to offer search engines the information about what is your page is about. To get high rankings, it has to do with relevance and user satisfaction, but also consist of Meta tags will influence users as increases the click-through rate.
There are various tags on your page. The most essential is your title tag. The title is what users see in the search engines showing organic results and paid ads and the words that appear at the top of each tab in your browser.
The title tag indicates what the page is all about. When ranking web pages for particular queries, Google looks at the title tag and compares whether the rest of the content matches the title of the page.
In case you are working in the HTML, the title tag code looks like this:
However, the WordPress SEO by use of the plugin Yoast that allows creating the custom title tag in the platform. Keep your title tag and description short as in case of the Meta Title the length should be 60-70 characters but the character length is not set by the Google. If your title tag is as per the limit your title tag will be visible on the Google search. The best practice is to make sure that you stay within the character limit so that your title is displayed. You can make use of the Snippet Optimizer to stimulate how your title and Meta description will be visible in SERPs.
- The title tag stands out for your competitors and attracting the visitors to your page.
- Make sure that the title tag includes the keyword and the target location.
While it’s recommended to use the core keyword in your title, Google ranks them higher with relevance and semantics in the results. Users read the title and descriptions to find the best results for your queries.
The meta description reveals what the users will search for the results on the page. While not a direct ranking, search engine check the meta descriptions to find out the page’s title and the audience that will search for it.
A well-written description leads to competitive benefits in the search results, with a higher number of clicks with a greater opportunity of conversions. While there is a chance that Google will omit the custom description and an excerpt of the content present on the page, it is recommended that you fill in the meta description. The length of the meta description should be from 160 to 170 characters so that your page content is what is visible to the user.
Your landing page or blog should consist of the heading tags. There are heading tags from H1 to H6 and the most important from them is H1indicating the title of the content. The H1 tag reveals the content is all about. You can make use of H1 tag once in a text but the H2 and other tags can be used as per the length of the text or as per your need in the blog. These are used to describe the subheading in the blogs.
Make sure that you make use of the heading tags to represent the different sections of the page. It will impact both the SEO standpoint and a usability standpoint.
As an SEO factor, complementing the title of the page with the words present in your heading tags should offer a user a clear view about the page content. The search engine algorithm compares the content available under the heading tag to establish relevancy.
The heading you make use for your page should support your content. The primary keyword of the page should be included in your H1 tag. In WordPress, the title is automatically included in the blog post but make sure to look at the HTML version of the page.
Factors you want to avoid
You need to follow certain points to maintain your presence in search engines.
- Unnecessary stuffing of the keyword in the tags
- Don’t make use the same H1 on multiple pages of the website
- Yoast SEO plugin on WordPress helps understand the importance of each page
- It ensures the optimization of the page by analyzing the on-page factors
The URL string should be short, concise and easily readable. Find out how to generate a perfect URL string. Ahrefs, when used to analyze the length of URLs, shorter URLs tend to rank better. They count the root domain as one folder and a backlash after the root as another folder.
http://domain.com (Folders = 1)
http://domain.com/folder1 (Folders = 2)
http://domain.com/folder1/folder2 (Folders = 3)
User-Friendly & Authoritative Content
As Google crawls your page to match the user intent. Your content should clearly explain what your services or product is, in the form of the blog.
You can get a lot of content on the internet but you have to make sure that your content is unique. Popular saying you’ll hear in the world of SEO and content marketing is “content is king. The content involves the use of the keywords and writing as per the guidelines of SEO.
To improve your on-page and SEO to increase your traffic, content plays a vital role implemented without spelling or grammatical errors.
Follow Google Algorithm
To help weed out the websites that achieved high rankings spammy, stuffed keyword and content, Google has listed the Panda algorithm in February of 2011. As per the algorithm you have to update it regularly. If you have low quality then your website won’t be visible online.
Panda Algorithm is a core ranking signal to enhance the ranking if you continuously meet the expectations of the users. To continue or update, you need to focus on the quality of the content.
Optimize Your Images
Visuals are more effective in grabs the attention of the people!!!!
If you add an image to your content, it helps to make the user experience better. The help of your SEO strategy also leads to the optimization of the image. Create a unique title and make use of the keyword in your ALT text for the image. To optimize your alt-tags indicates what your page is all about.
The image plays a crucial role as it affects ranking. You need to scale your Scale the image appropriately in a smaller size. As larger the size of the image more time, it will take to load.
Besides other factors, you also have to make sure that your website is mobile-friendly and responsive. Responsive websites offer the same experience to the user of your service, no matter which device they use.
There are multiple benefits of making the website responsive to grab the visitors. To offer the user a better experience, Google makes use of Accelerated Mobile Pages (AMP) in the search results.
Speed is essential in today’s technology age. People don’t like to wait. If a page isn’t loading right, people switch to another website. It can lead to affect the user experience for your website.
Almost half of the user leaves the site if it doesn’t load within 3 seconds. It has been found that fast-loading websites are more likely to rank in Google. Making the visitor happy increases your conversion rate. As per a study, 58% of mobile users expect to load the site faster as a comparison to desktop.
You need to take care of the underlying factors that will shed some seconds off from loading time by optimization. Look at your site and see if anything is slowing down the speed.
- Leverage Browser Caching
- Optimize Plugins & Images
- Use GZIP Compression
- Switch to Faster Hosting
- Clean Up HTML & CSS Coding
- Eliminate Ads
- Minimize Redirects
How Web Media Infotech can help you?
Web Media Infotech can help you build your profile. We offer correct social media marketing strategy that will create more traffic, higher conversion rates, better SEO, improved story and brand loyalty.
There is a lot of competition on social media, so don’t let them take your potential clients. The sooner you start the journey, the sooner you’ll see growth in your business. Still have a query call us at 01762511942, 919988821943