In the past decade a lot of stress has been laid on backlinks. But what needs to be remembered is that they cannot be used as a marketing strategy. In fact, time has proven that companies that have relied on them too much ended up downplaying their marketing efforts. At the end of the day, fpriority should be given to innovation, value and relevant information.

1. Shifting focus can backfire

The experts at Web Media Infotech always advise all their clients that they are sure to lower productivity and effectiveness if they lay excess focus on following the backlinks closely and properly.

2. Readers can sense lack of sincerity immediately

The experts at Web Media Infotech have been stressing on the fact that by adding too many backlinks, companies are actually forcing readers to shift their focus. Any smart reader will sense this shift immediately and perceive it as lack of sincerity on the company’s part. Companies are set to lose readers with this strategy.

3. Strike a balance between followed and natural links

It has been seen that companies that focus on followed links, in the long run keep getting distanced from naturally acquiring a link.

4. The original intent gets lost

At Web Media Infotech, we often advise companies not to remain busy trying to come with new methods to extract maximum gain by placing the perfect followed backlink. In this drive to avoid a manual penalty, companies often ignore the real purpose of the backlink and its citation.

5. Backlinks and Digital Marketing

Just as links are used to connect information on the internet, Backlinks were conceived to promote digital marketing. At Web Media Infotech, we are very clear of what purpose a backlink plays. They should primarily be relevant to the topic they are placed in and should serve the purpose of providing additional information on a topic.

6. Backlinks should be natural

It should be kept in mind that when people publish original content, they do not do it with the purpose of being cited back and linked in somebody else’s paper. In the same way, a backlink should not appear to be natural; in fact, it must be natural. Such careless placements of back links can, in fact, invite Google jail and demotion of the rank.