Redirection is a term to describe the act of forwarding a URL to a different URL. Redirecting a page usually mean you are providing a new URL. The act of redirection is quite simple and is used frequently, most of the time for the page’s visitors. There are free tools that you can use to find if your redirected pages are working.
If the redirection is done correctly, an instant redirection to the page as no one even notices. In a perfect world, your SEO rankings will not be affected so it is very crucial to pay attention while implementing. When implemented properly, redirects will not harm your SEO rankings.
Conversely, when there’s some error, they can destroy your SEO rankings. Read on to find how these have to work together to ensure your site succeeds and pick up some tips on how to redirect it.
Why you should use redirection?
There are plentiful and varied reasons to have pages be redirected. The most common reason to utilize a redirect is when a URL is broken or obsolete. Possibly, the entire website is now inactive. Maybe you have generated a new website and you want the user from the old one to see the new one instead.
If you move or delete a page, or in case you purchased a new domain but want to keep the same website or you may use redirection. Or, if you need to merge numerous sites or even direct the visitor to a new destination are all reasons to set up redirection. When set up properly, visitors will not even notice that are redirected. Lastly, new domains often require redirects for one reason or another
How to use redirection?
It’s simple and quick to redirect as you can easily copy and paste. You need to find the .php code, copy it, and then paste in the proper folder in your hosting location. This code will use a 301 redirect, which you will soon see is a good thing. This will bring the visitor to the new URL even though they visit the old URL. Or, perhaps there was an old or outdated link to the previous site somewhere that they clicked on.
That is the beauty of redirection!! Instead of hunting down every link to the old website you can change it to the new website. You just have to redirect the old site to the new one.
Types of redirections
There are three main types of redirects. They are 301, 302, and Meta Refresh. Which method you choose will be crucial to saving your SEO ranking, if that is a concern to you.
A 301 redirect is a permanent redirect. A 301 redirect is a total and utter switch of pages, meaning that the detour page is now is the main page. The old page will no longer appear in Google as it has been replaced. It is a fast & seamless way that doesn’t affect your SEO ranking.
A 302 redirect is a temporary redirection used to redirect your site visitor to a different page but only for a certain time. You can bring back the original page later. It is rumored that 301s and 302s are similar, but you can never be sure. A 302 redirection can be difficult to set up and maintain in comparison to 301 redirects so use them carefully. If possible use a 301 redirect as poorly configured 302 redirects could be bad as it can affect your site’s search engine visibility.
The type of redirect known as 307, it’s after 302 redirects. The 307 redirects are used for temporary redirection and the server has been confirmed to be 1.1 compatible. It’s used during site maintenance.
Meta Refresh Redirect
Meta refreshes are a type of redirect for the page level, not for the server level. They are slow and terrible as per SEO. These are the boxes no one likes to see that pop up saying “You have to wait for 5 seconds or Redirecting” and then the countdown begins. Avoid this redirection if possible.
When this message is displayed, it means the website can’t be located on the server. Whether there’s an error in the URL or the page has been deleted. That’s not a good thing!! Even this message also appears if redirection is not done properly. Generally, a 404 error means that a web page doesn’t exist! It’s best to get a customized 404 error in which the user can reach the main site instead of going to a dead end.
410 errors will come in to play if site content has been indexed but should have been. It will help Google to never revisit the page as it no longer exists. It is helpful as it won’t be shown in the search engine results.
How redirection will impact your SEO rankings?
When you set up redirects, you don’t lose or harm your SEO rankings. SEO rankings are imperative to getting visitors to your website. It doesn’t matter whether you are trying to sell something, spread knowledge, or just enjoy a hobby, updated information can make your website better.
There are hardly any drawbacks to use redirection on your website, especially if it means visitors will see a newer, better, cleaner, updated, and informative looking website. That will be beneficial for everyone, most importantly you, the creator and person who will financially benefit from increased traffic and ranking with good feedbacks.
Web Media Infotech is your online presence partner!!! If you face any difficulty in redirecting your unwanted website pages or have any doubt you can get back to us. We would be happy to help you!!!