Search Engine Optimization (SEO) will not sound like a new term if you already have an established presence on Google search results. Whether you wish to spread your business, get more clicks, rank higher on search results, gain topical authority, increase brand awareness or retain more customers, SEO is the answer.
Table of Index
- What is SEO?
- What is the importance of SEO?
- How can search engine optimization benefit my website?
- How does SEO work?
- What are the components or factors of SEO?
- What are the best strategies for SEO?
- Frequently Asked Questions
What is SEO?
SEO stands for Search Engine Optimization. It refers to how a search engine would optimize the google searches to reach your website. For ranking higher than your competitors, you should opt for the best SEO market strategies. These strategies will eventually help you get more leads
SEO is all about some technical practices which help your business lineup with Google’s search engine algorithms. It is hereby important to know that search engines arrange various websites in a particular order, not randomly but based on various factors.
When you optimise your website to suit various search engine results pages (SERP), you drive more organic traffic. However, optimising a website includes various technicalities which should be kept in mind. This blog is a masterpiece to learn all such technicalities.
What is the importance of SEO?
In the ever evolving internet, it is extremely important to know the concept of SEO. The importance of SEO cannot be overstated.
Every single day a million people search for a million things on the internet. No doubt, the internet is stuffed with content. But, any average user would want to reach a reliable and quality result. Let’s say, you search for “What is SEO?”. Now, you would want that google shows the best search result at top, without you scrolling unnecessarily. This is where the role of SEO comes into play. All the websites which execute SEO strategies increase their ranking on SERP slowly and steadily.
How can search engine optimization benefit my website?
Every business firm today is in a rat race to rule over the internet. However, this is not something which can be gained with just good quality products or great after sales services.
You might be a great business when it comes to the offline marketplace. But when the buzz is about the online marketplace, there is more to know. Hence, SEO comes into play and benefits your business.
How does SEO work?
SEO is based on various algorithms of google. To succeed at SEO, the businesses should know how these algorithms work and what they demand. The process is relatively simple. Firstly, the business publishes quality content on its website. Now, when a user searches for some stuff, Google reviews all the available websites and displays the one which answers the question accurately.
Somehow, almost every website has the same answers. The answers are just presented in a different way. This different way decides the ranking of the websites on SERPs. If you wish to rank higher on this ranking than your competitors, you should consider the factors affecting SEO and strategies to the best SEO.
What are the components or factors of SEO?
Each factor of SEO matters. The vitality of various components of SEO cannot be exaggerated. SEO primarily works on 4 components – technical SEO, on page SEO, off page SEO and content. A website which can nail these components can nail the search engine results page.
What are the best strategies for SEO?
Follow the ultimate guide to the best search engine optimization to get the best out of your website. Here are some of the best strategies that you should follow:-
Do the keyword research
One of the strategies for SEO is quality content. For providing quality content, you should focus on certain factors, primarily keywords. Keywords are basically a set of words which are the most searched by users on the internet
1.High frequency keywords
Keywords should be the key element of your blog content. The more frequency a keyword has, the more it gets searched. This means that if you use such high frequency keywords, you are more likely to get discovered.
It is undoubtedly a great idea to use high frequency keywords but these keywords should also be relevant to the content you wish to present. Just because “how to lose weight in 1 week” is a high frequency keyword, does not mean it is relevant if you are a website which sells school stationary.
3.Long tail keywords
Can you spot the difference between “how to lose weight in 1 week” and “lose weight”? If yes, this is the difference between a long tail keyword and a short tail keyword. Short tail keywords have way more frequency than a long tail keyword. This marks the difference. It is comparatively tough to rank higher for short tail keywords due to their extremely high frequency. So businesses opt for the long tail keywords over the short tail keywords.
On Page Optimization
We assume that you have done keyword research. Now, you should know how to execute this research on your web page. This is what on page optimization refers to. It includes various factors which are as follows –
The headings you see when you google search something are the meta tags. An ideal meta tag usually lies between 50 to 60 characters. The meta tags for your web pages should be catchy enough to drive organic traffic.
Do you read that 2-lines content under every meta tag? These lines determine if the user will click the link and read further or simply skip to the next link. it is important to have a 150 to 160 characters long meta description.
Body of the content
The content you write matters – what you write and how you write. Since now you have searched for the right keywords, use those keywords in the meta tag, meta description, title, first line of the content, organically all over the content and in the conclusion. You should also bear in mind to not write unnecessarily long content. The ultimate length should only be long enough to answer a user’s query accurately.
URL structure matters to google. The more optimised your URL is, the more Google will rely on it. Also, when users read a URL, it should have an optimised structure. Avoid adding numericals, invalid characters and unnecessary length. It should be easy and clear to read.
Alt tags are primarily used for images and videos. This makes it easier for google to read it. Since the Alt attribute is a part of SEO on page optimization, you should incorporate the keywords in it.
It is important to add H1 tags and H2 tags in your webpage. This makes it easier for google to crawl through your content and for users to skim through – both are equally important.
Off Page Optimization
Off page optimization is all about backlinks. These factors are not on your webpage but behind it. How well people can locate your site through some other site is determined by how well you optimise your website off page. Link building, high quality and Authoritative backlinks, social media shares etc., are all a part of SEO off page optimization.
Will you stay on a page which does not load in the first click? You won’t. That’s why page speed matters. It is important that your web page should be fast enough to download in the first click.
Earlier, all the websites were designed to suit the big screens. But now, since most of the users search on the mobile, your site should be mobile friendly. When the same page is searched for on a computer and on a mobile, it should load in an easy to navigate manner.
It is crucial that your website is structured in the right way. It should be easy for users to navigate through your website. For this, you should create a site map and build links by defining the home page, sub pages and further categories.
Frequently Asked Questions (FAQs)
- What does SEO mean?
The full form of SEO is Search Engine Optimization. It includes a set of the best strategies to nail the internet and top the SERPs.
- Why do businesses optimize their website?
Every firm wants to drive customers and earn profit. But driving loyal customers has never been easy. Thus, SEO aids the business websites by ranking them on top of search engine result pages.
- What are the various types of SEO?
To be precise, there are no fixed types of SEO. The types of SEO depends on how you use them. Some of the types to name are – technical SEO, on page SEO, off page SEO, white hat SEO, black hat SEO, grey hat SEO, international SEO, local SEO, negative SEO and content SEO.
- What are the four main components of SEO?
The four primary components of SEO are – Content, on page optimization, off page optimization and technical SEO. It is important to understand these factors in depth because they determine how well your business will perform on SERPs.
Optimize your website with Web Media Infotech
We believe you are now well versed with all the technicalities of SEO. it is definitely not a child’s play. Therefore, Web Media Infotech assists you with the same. We are currently maintaining hundreds of websites. An addition can be of yours. Contact us today.
If you still have doubts regarding SEO, drop in your queries and we will be more than happy to answer. To know more, read our blogs.