In covering the latest google algorithm updates for almost twenty-years now, one trend you notice over and over again. How SEOs tend to do two things? Many SEOs analysts think that the google algorithm update leads to ranking declines. Some others determine the ranking factors, they need to work for a specific site. The thing is, often this is the wrong way to go about the latest google algorithm updates.
With the past 20 years of Google algorithm updates and what SEOs need to focus on in the future? You need to find what the SEO analysts get wrong about these Google updates.
Why your website gets affected?
Your ranking may decline probably not due to that latest google algorithm updates. Yes, it can happen to have a web site code, changelog, you have to know what changes you made and when they are correlated. Any changes you made that it can affect your website rankings.
In case you made no change but still, you lost 40% of your traffic on the same day the latest google algorithm updates, yeah that’s probably the update can affect your website ranking. But if you made 80 changes the week before the update and you lost your traffic within two days of the latest google algorithm updates.
Correlating ranking factors
Another thing SEOs have been trying to do from years and determine which ranking signals or factors are most important for a specific update. In the last few days, we know Penguin was about links, Panda was about content. As per the latest google algorithm states that SEOs would be able to track Google Dances and PageRank values directly towards rankings the next day.
Work on your website, not the google algorithm
In short, instead of focusing on the latest google algorithm updates, you should focus on the website. You can end up wasting your time chasing your tail when you can make use of the time to make the website better. Work as per the user, building more and informative content. Make use of better SEO tools and features on your site. You can make the site’s navigation easier for your user and load it faster and make the user experience better. It will help you make better use of your time than being obsessed with Google updates.