Nowadays, in the marketing world the phrase “marketing stack integration” is in use, it is no big surprise that Google has come up with an update of a suite of enterprise-level products.
Google Analytics 360 suite provides the tools and support that any business needs to get insights into data.
With Google Analytics 360, your business gets access to cutting-edge functionalities like Unsampled Reports, BigQuery Export, and Data-Driven Attribution along with standard analytical highlights and reports.
This article will help you understand Google Analytics 360, its features, and how it will help you.
About Google Analytics 360
Google Analytics 360 suite is a web analytic service started by Google under its Marketing platform. It will help the user to get in-depth statistical and analytical information about their website. Google Analytics 360 tools quantify and dissect information and give you more insightful data of your client experience. It aims to help marketers get a holistic view of their digital marketing strategies with useful tools.
Within the Google Analytics 360 suite, there are six products, four of them are new and two of them are updated. All these tools aim to connect a marketer online to data of customers visiting online.
1) Google Analytics 360
Google Analytics, new name Google Analytics 360 suite–the paid version is the right analytics platform for large businesses.
2) Google Optimize 360
It allows the advertisers to perform A/B test encounters without the use of any code. From this, advertisers can find which site/promotion variety is best for his or her audience.
3) Google Audience Center 360
Google Audience Center 360 suite is for data management. It collects and organizes data as per requirement and allows the user to reach his valuable audience with the right information at the right time.
4) Google Tag Manager 360
It is a powerful tag management tool. It gives you full control of how your tags are defined and fired. It smoothens the work process and allows control over versions and account roles, and lets you quickly deploy Google and 3rd party tags.
5) Google Data Studio 360
Google Data Studio helps in generating data into dashboards and reports and makes it easy to read, share, and customize as per requirements. It gives better data visualization to make better business decisions.
6) Google Attribution 360
Attribution 360, it is formerly known as Adometry. It brings together online and offline media to let you measure and optimize marketing spend across all channels.
It helps advertisers to interface the information across various stages and improve the customer experience and ROI.
Check out some of the features that you should know about Google Analytics 360 before you use it.
1) Seamless Integrations
With Google Analytics 360, you can be pleased to use different items in the Google Marketing Platform, including Google Display and Video 360, Google Optimize, Google Ads, and various third-party platforms like Salesforce Marketing Cloud and Sales Cloud.
While Google Analytics was only able to bring information from custom data sources, including Advertising Cost Data, Content Data, but Google Analytics 360 is an upgraded version with a component called Query-Time Import. It means you can keep an eye on the essential data in the interface and view the newly imported data, even if you have made changes in the data imported after gathering it.
2) Shared Audiences
Audiences are how you pass assortments of clients between apparatuses at Google Marketing Platforms— like sharing a Google Analytics crowd with Google Ads, Google Display and Video 360, or Google Optimize.
There are various ways to achieve it. If you use Google Analytics 360, it improves the adaptability and exactness of the information. It helps you know when to remarket it to clients through Google Ads. By keeping every audience, depending on explicit apparatus highlights, you can exclude plans that cost you more and irritate your clients.
3) Hit-Level Data
Google Analytics 360 allows the information to pass from Google Analytics into Google BigQuery, Google’s big data storage, and querying tool. For businesses hoping to address testing inquires with their data, like characterizing the client venture, checking the client conduct across meetings, or consolidating external information sources, Google BigQuery is the right option you will be happy to use.
4) Reporting Advancements
Google Analytics 360 clients can access various progressed reports with Advanced Analysis, Data-Driven Attribution, etc.
Also, it empowers better stream detailing for on-location activities across clients and meetings. It is a great feature that envisions various transformation ways through your website.
5) Full Services With a Certified Partner
If you buy Google Analytics 360 through your business accomplice, it works with you to ensure you get the most out of Google Marketing Platform. Also, you will be in touch with best-in-class administrations assistance.
Benefits Analytics 360 Analytics
| Native onboarding | AdWords, AdSense, Search Console, Firebase, DoubleClick AdExchange, DoubleClick Bid Manager, DoubleClick Campaign Manager, DoubleClick for Publishers, and DoubleClick Search | AdWords, AdSense, Search Console, DoubleClick AdExchange, and Firebase |
| BigQuery | Yes | No |
| Data freshness | Every 4 hours or faster | Not guaranteed |
| Custom dimensions, custom metrics & views | 200 custom dimensions, 200 custom metrics, 400 views | 20 custom dimensions, 20 custom metrics, 200 views |
| Funnels and attribution modeling | Superior, customizable funnels and data-driven attribution | Basic funnels and attribution models |
Adding some features in the announcement, the analytic can create product line sub-properties and custom user roles. It enables advertisers to share the data they want and collaborate with various teams in their organization or agencies. Analytics 360 is a suitable option for businesses expecting higher conversions, custom dimensions and target the right audience with refined campaigns.