Not all eCommerce websites are designed and developed in the same manner. They all might look on the surface but they are not. Listed below, you will find a compilation of 10 really useful eCommerce website design and development tips for maximizing results (in terms of bounce rate, user interaction and sales).
- Do not start development without first listing out all requirements; your requirement document should list out all features, down to the last detail.
- You do not need all the features that big eCommerce platforms have. If, for example, a particular set of filters serves no purpose for the kind of products you are selling, why not just get rid of them.
- Page load times are really important; the pages should be designed in a way that they do not take too long to load on a user’s smartphone. No one is going to more than few seconds for all products to load.
- Simple is beautiful; regardless of the platform you choose for building an eCommerce website, it is important that you keep the present layer i.e. the page design neat and simple.
- Focus on navigation; you need to carefully check if all eCommerce website menus (for desktop and mobile versions both) are really easy to use.
- Name all navigation menu items in an intuitive manner; do the same for copywriting the entire website.
- Simplify the checkout process as much possible; developers cannot always tell which process simple and which one isn’t. Seek feedback from other people to know what will work best for your eCommerce website.
- Avoid developing a new website from scratch; it makes no sense to develop an eCommerce portal from ground up when there are so many free or paid utilities available. You can build on top of a robust core.
- Test the website thoroughly before you start promoting it. Even if a small filter isn’t working on a page, it could mean loss of trust for many site visitors.
- Design powerful landing pages to maximize returns from marketing campaigns.