EMINENT EQUINE AUSTRALIA

Because of the nature of the project, it was crucial to first outline the entire concept in a wireframe. This was done in close collaboration with the client—understanding their requirements and mapping out clear connections to finalize the full project scope.

Since no existing platform served this particular industry, wireframing was especially important to determine what pages were needed and how to connect them in a way that would meet the industry’s needs—an industry that had, until now, relied on age-old methods of manual contracting and breeding. On top of that, the target users were not tech-savvy at all, many of them unfamiliar even with basic online systems. This meant that creating a platform for them had to be extremely simple, clear, and intuitive to navigate.

The wireframe ultimately acted as a blueprint for us to design every page, whether for the frontend, dashboard, or admin