Google Analytics 360 suite is a web analytic service started by Google under its Marketing platform. It will help the user to get in-depth statistical and analytical information about their website. Google Analytics 360 tools quantify and dissect information and give you more insightful data of your client experience. It aims to help marketers get a holistic view of their digital marketing strategies with useful tools.
Within the Google Analytics 360 suite, there are six products, four of them are new and two of them are updated. All these tools aim to connect a marketer online to data of customers visiting online.
- Google Analytics 360
- Google Optimize 360
- Google Audience Center 360
- Google Tag Manager 360
- Google Data Studio 360
- Google Attribution 360
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